Key financials    
What were your profits for the last period excluding interest and taxes?  
What was your revenue for the last period?  
Customer metrics    
Approximately how many customers have you served over the last period?  
Approximately how many transactions do you do per period with these customers?  
If you make an offer to a lead, what is the probability that they buy from you?  
Key Metric Bottlenecks (single biggest root cause issue) Current Performance over last period  
Getting Leads  
Converting Leads into Sales  
Doing more Transactions per customer  
 Sales Price  
 Total Costs