Content rules the internet. Is your business creating your own content channel for building authority in your market?

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There are three major areas of risk in the product development process when it comes to developing new hi-tech products:

• Technology risk
• Management risk
• Market risk

We tend to dwell on the first two, because that is what you’re aware of on a day to day basis.

Will the technology work? Do you have good development and communication processes? Do you have the right people? is the project on track? and so on…

But by far the biggest area of risk is the third one — market risk. Think about it, you only really know if you’ve got a flop on your hand when you launch the new product into the market. By that stage, you’ve already spent all of the development budget.

The post Pain-Free New Product Development appeared first on Raglan Tribe - The Business Growth Engineer.

In this video Raglan Tribe shows you how to build an online innovation launch community for building market consensus behind your breakthrough new product launch.

If you’re trying to launch any new product breakthrough, new product category or new service then you’re going to have to win over the early majority of the market to get traction.

Geoffrey Moore calls it the process of “Crossing the Chasm”, creating a market beachhead or assembling the invasion force. But whatever you call it, customers are reticent to adopt new ways until they see other customers recommending your product or service.

With social media, blogs and great content, the Internet makes the whole launch process much easier.

The post How to assemble the invasion force for a new product launch appeared first on Raglan Tribe - The Business Growth Engineer.