In this video Raglan Tribe shows you how to build an online innovation launch community for building market consensus behind your breakthrough new product launch.
If you’re trying to launch any new product breakthrough, new product category or new service then you’re going to have to win over the early majority of the market to get traction.
Geoffrey Moore calls it the process of “Crossing the Chasm”, creating a market beachhead or assembling the invasion force. But whatever you call it, customers are reticent to adopt new ways until they see other customers recommending your product or service.
With social media, blogs and great content, the Internet makes the whole launch process much easier.